News Media Interviews: Benefits, Pitfalls and Ethics

Pauline Wallin, Ph.D.

May 3rd, 2022 12:00 pm - 1:30 pm

1.5 CE Credits

Online via Zoom

Introductory- Psychologists who have little or no background in a specialized skill or content area, but do hold a doctorate degree

Getting quoted or featured in news media is a great way to showcase your expertise in front of large audiences who can benefit from your wisdom. This webinar will address:

a) What journalists need from you, and how to connect with them

b) How to prepare for the interview

c) How to present your ideas in a way that offers maximum interest for the audience and is culturally sensitive

d) Myths and facts about talking to the media

e) Potential ethical minefields and how to avoid them

 After attending this workshop, attendees will be able to 

  • Describe how psychologists' comments in news media can benefit the public
  • List potential ethical Challenges that psychologists may encounter when speaking to news media



Pauline Wallin, Ph.D. is a technology enthusiast and psychologist in private practice in Camp Hill, Pennsylvania. She teaches and coaches other mental health professionals to earn a good living while doing what they love. She is also co-founder of The Center for Advanced Professional Education (CAPE) based at the University of Redlands. Pauline is past president of APA Division 42, Independent Practice and Division 46, Media Technology & Psychology. She has also chaired or served on numerous committees within APA and the Pennsylvania Psychological Association.

In addition to writing and teaching about the business of practice, Pauline has written a self-help book (Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior), was a magazine columnist for several years, and has frequently appeared in or been quoted in the media, including CBS news, the Associated Press, New York Times, Wall Street Journal, Washington Post, USA Today, Redbook, Ladies Home Journal, Huffpost, Buzzfeed News and others. Since 1997 Pauline has taught workshops on using the internet for research and for marketing. She has conducted practice development workshops and webinars in the US and Canada, and is a frequent invited speaker for professional conferences.